iDon’t Believe You

From The Wall Street Journal this morning:

The British Broadcasting Corp. made most of its shows available to download over the Internet, free of charge, in what may be the boldest online broadcasting push by a large television network.

Called the iPlayer, the BBCs service lets anyone in Britain download TV shows….

The BBC says the name isn’t playing off the Apple Inc. products with similar nomenclature and “i” stands for interactive.

[emphasis mine – ed.]

I find this kind of statement both irritating and hysterical. The short response is “Who do you think you’re kidding?” The longer response goes something like this:

Dear BBC: Are you actually claiming that, without Apple’s insertion into the common popular lexicon of such now-ubiquitous brand names as “iTunes” and “iPod”, you would have entirely independently come up with the exact same distinctive and never-before-seen quirk of starting your program’s name with a lower-case “i” followed by an uppercase letter? The funny thing is, I don’t have a problem with companies following a popular trend in marketing in an attempt to make their latest efforts seem hip to young audiences; but I do find it pathetic when somebody does so, and then claims that it’s their own original idea and has absolutely nothing to do with the trend.

News Flash: It’s transparent and sad. It’s as though you’ve looked your audience in the eye and said, “Apple? Never heard of ’em.” The claim is so obtuse and blatantly false that it is an insult to the intelligence of your audience. Fortunately most of your audience is clever enough to know that the real insult is on you.

Ironically, from the same WSJ article….

Some critics have complained the iPlayer doesn’t work with Apple’s Mac computers.

Wow! You really are trying to convince us you’ve never heard of them.

Comments are invited and encouraged

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